Fresh off the heels of Radiohead’s innovative marketing effort, Paste Magazine is offering readers the opportunity to set their own price for a year’s subscription — anything from $1.  Those who choose to pay more than the customary $19.95 subscription will be honored in a future issue, but the basic marketing pitch is “pay what it’s worth to you.”  You can sign up online right now, inserting the price that you would like to pay.

     Paste magazine attempts to find ”signs of life in music, film and culture,” and is known for their inclusion of a CD sampler in every issue that includes around 20 songs from a variety of recording artists — major and indie.  Many innovative bands have received their first big break through Paste.

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